Many businesses are struggling right now —especially when it comes to sales. Many of these struggles are due to the poor economy. However, some salespeople are running out of gas because they believe they’ve hit the upper limit of people and companies to sell their products or services. In reality, these salespeople might not be looking hard enough or in the right places for new business. A common misconception about sales is that it is all just cold calling as many people or businesses as possible until you get a bite. In reality, finding the right target groups to sell to is just as important to sales as actually selling to them. The process of finding this new business is called lead generation. One of the biggest keys to a successful business is the generation of new sales leads. A lead is a person or company that has shown some interest in the services or products that your company provides. It can also be a company or person who fits a target...
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